Digital Marketing Automation Brings Digital Marketing to the Online World
Smart CMOS realizes that they need to effectively use their top-performing digital channels to drive digital marketing success this year. In fact, those who do not will undoubtedly lose out on significant digital marketing dollars and vital market share to their closest online competitors. Digital marketing is quickly becoming a $7.6 billion industry in the U.S. right now. It’s an essential element of any well-built digital marketing strategy.
But how do you get the most out of your digital marketing dollars?
One of the first things CMs will ask themselves is whether or not they are using all of their channels. Many companies have hundreds of digital channels from PPC, pay per click, SEO, social media, video, and so forth. Each of these should be used to leverage the company’s existing strengths while avoiding the weakest areas. The answer to this question is obviously “yes”.
A digital marketing company
will typically focus on one of the following four objectives: Branding, Controlling, Sales Funnel, or Recruiting. A strong brand is a crucial competitive advantage that can’t be underestimated. When creating and monitoring a brand strategy, many companies find the best approach is to create a unique voice and then work with existing channels to leverage the strength. The brand strategy then becomes a vehicle for managing and distributing content via various digital channels, as well as providing customer service for existing and potential clients.
Digital Marketing Automation
helps manage and analyze data analysis. Digital Marketing Automation processes large amounts of data and is ideal for scheduling campaigns, analyzing data, and fine-tuning webinars. Tracking campaign performance and in particular identifying winning keywords is also incredibly time-consuming. Digital Marketing Automation relieves this burden by handling the tedious tasks of collecting, organizing, and analyzing data in a fraction of the time it would take a staff member. With Digital Marketing Automation, data analysis becomes second nature, and marketers only need to input basic information once.
Digital Marketing Automation uses digital channels
such as social media, pay-per-click search engines, and online directories to generate leads, drive traffic, and boost response rates. Routine email and customer service activities are handled by the channel, which means there is no need to hire and train additional staff, deal with angry customers, or address technical issues. Digital Marketing Automation also provides marketers with access to detailed analytics regarding click-through rates and conversion rates for each campaign. Once a campaign is running, Digital Marketing Automation processes data and creates reports that can be used by individual departments or the entire company.
Finally, Digital Marketing Automation allows companies
to become agile. Many companies have found that the constant changes in search engine algorithms and consumer behaviors require fast adjustment. Because of the tight deadlines required by advertisers, marketers must stay on top of changes to meet their goals. By using Digital Marketing Automation, marketers can process data, adjust strategies, and remain competitive in the ever-changing digital world. When combined with Social Media Marketing, DMA’s allow companies to effectively manage and influence the online world. By combining DMA’s with Social Media Marketing, a company can become nearly unstoppable.